To work in the study of a functional packaging for sale – as we
conceive it here at Packaging In Italy – could suggest a selection
of technical aspects, materials, and, only at a later stage,
identifying the main guidelines.
So, do we first sit around a table to reason abstractly and, at the
end, we decide technical details of the material to be used?
Not really. In fact, there are cases where the choice of the
material is an integral part of the features that make a packaging
functional for sales.
That is, selecting a material and modeling the packaging development
based on that material. Packaging contributes to the increase in
sales.
For many, it is difficult to understand, but according to facts,
sales change for the better when the choice of material was
conducted in a strategic manner and not as if it was one of the many
technical details.
This is the specific case of a tin packaging – technically
[url=http://www.metal-package.com/tin-box/]tin box [/url]– a very
distinctive material that can be often functional for the use of the
product; such as in the case of the can of oil, the classic cans of
soda or the common tuna cans.
In these cases, choosing a can also has practical reasons, but there
are situations where to develop a can container – despite not
having practical reasons – is a winning choice for boosting sales.
How do we tell if a can could be a driving force for the sales of
your product?
The first step is to separate the product from its packaging: let’s
get into our heads that packaging, in this case, is not only
functional to the product and its use, but it also becomes a product
itself and the consumer sees it exactly like that!
It is not an assumption, it is a fact – and I want to prove it in
this article. In the case of [url=http://www.metal-package.com/tin-
box/food-tin-box/]food tin box[/url], the packaging itself acquires
a value that lives regardless of the product.
For this reason, in trying to identify the needs of the consumer, it
will be good to find answers through the choice of packaging.
There are basically THREE aspects that make a tin packaging a
success factor:
→ its reusability (I, many time, buy and reuse the packaging for
other purposes)
→ its value as a collectable item (I buy and collect the package)
→ 100% recyclable material (determining factor for the environment
and in today’s buying reasons)
Specifically, what do I mean?
There are some solutions where packaging is not only seen acting as
a product container or as a product exhibitor on the shelf, but it
is conceived from the start as a separate object that can be, later,
reused for other purposes or just collected. And that is how it
acquires immediately its own value that can be added to the value or
purpose of the product it contains.
